How to Increase Performance and Community Support with Social Technology

Social is making its way into the workspace, without all the personal baggage. This new trend springs up an important question: how do we best harness the power of Social in order to boost employee performance and overall community support?

A study by McKinsey Global Institute showed that employee productivity levels rise 20-25% when using social tools to collaborate and that businesses could unlock $900 Billion – $1.3 Trillion in annual value by fully embracing social technologies. The old ways of communicating, primarily email, are only stealing precious time and distracting your employees from their tasks. It’s time to change that.

McKinsey also found that when internal knowledge and information is more available on social, employees reduce searching time by 35%, leading to more productivity for tasks that actually matter, spending less time on obstacles that get in the way.

Social technologies increase transparency, encourage knowledge sharing, and help build trust among employees overtime. Right now, much of your company’s valuable information is locked away in private emails that the rest of the employees do not have access to. Social tools help shift that by making information more available and encouraging knowledge sharing and collaboration.

Follow these 5 steps to maximize your Social potential and encourage knowledge sharing in your Social application:

1. Create groups

When creating groups, keep in mind their intent to avoid duplicating ideas or themes. Start by clearly stating the purpose, which your users could see before they join the group. Add a photo to represent the purpose of the group. This will help make it more memorable and distinct as your employees join more groups.

2. Define social

Pave the road for your employees by defining social and explaining how they can begin interacting with others within the group. Define the scope and explain what they can expect, how they can engage. This is important in reducing any concern the employees may have about sharing their point of view. Be explicit in stating what is shared in the group, and any rules the group may have.

3. Assign ambassadors

Assign ambassadors by choosing one or a few people to maintain and encourage interaction in the group. This is a smart way of making the online space feel safe and welcoming for others to engage in. These ambassadors keep an eye out so that messages don’t get overlooked, and they keep the momentum of conversation going. They are exceptionally important if you are just starting out a Social network with your employees, so make sure to acknowledge them as your key players in succeeding.

4. Ease adoption

Ease adoption by transferring what once lived in emails or other support channels to your specified Social Group. Keep in mind, a full transition may take some time while employees readjust to a new habit or new tool. As long as it is created with communal effort, this will become the main process. Take any recent questions that lived in these other channels or emails and post them in the corresponding social group with responses. This will help create a log of information to keep your employees from wasting their time searching for answers.

5. Create awareness

This is the fun part! Creating awareness allows you to create enthusiasm around this more effective way of communicating and collaborating. Here you can make a short writeup or a video to share your excitement for the groups and the value it will bring to your employees. Let your employees know how and when you will be implementing it and how they can play an active role. You have the power to influence, make sure you also use it to build enthusiasm!

The benefit of following these steps and successfully using Social will not just show up the moment you implement the technology. It takes commitment, laying a pathway and having the plan to make it a great investment for your company.

We believe that by following these steps you can create a more connected and collaborative culture with Social. Give your employees back a third of their time, and help them stay more engaged and productive!