Social Media for Your Employees

Social Media platforms are not only present in our private lives, they have been gaining more and more attention in an organisational context. Better collaboration, more effective internal communication, and a cultural boost are promised. Expectations are high, but why and how should you really use Social platforms for your employees?

In this session, we will show how you can tackle this omni-present topic from a strategic point of view and show you how you can better understand your employees by knowing which behavioural patterns are behind Social engagement.

More specifically, we will talk about:

• How you can build and plan your Social (Media) Strategy
• How to decode employee behaviour on Social platforms
• What you can do to increase employee engagement by applying behavioural patterns